LinkedIn is a leading social media tool to engage with employees, potential candidates or customers, and business partners. Its search feature allows users to find professionals in their domain. Unlike other search engines, LinkedIn provides results specifically narrowed down to the search-related profession. The profiles that show up at the top of the list of results have higher chances of being discovered and thus, more opportunities to thrive. This is why professionals from all over are trying to master the search feature of LinkedIn.
Tips to Get to the Top of LinkedIn Searches
Before we delve into the tactics to optimize LinkedIn search results, it is essential to know how LinkedIn’s search feature works. Like every search engine, LinkedIn also uses an algorithm that considers several factors to fetch results related to the searched keywords. So, the factors that mainly determine the LinkedIn search results are:
Profile name: LinkedIn algorithm trawls profile names for searched keywords.
Profile headline: LinkedIn algorithm skims profile headlines and sees if the searched keywords appear in them.
Job history of a profile: The algorithm looks into the work history of profiles. The more times the keywords appear in a particular profile, the higher the ranking of the profile goes.
Connections of the user: LinkedIn keeps track of people a user has previously interacted with and places the best-matched connections on the top of the search list.
Location of the user: LinkedIn algorithm personalizes the search results to the location of the user.
Now let’s learn how we can help our profiles show up at the top of LinkedIn searches.
#1. Identify Your Niche
Before taking action, it is always a good idea to consider some basic things. For LinkedIn’s search optimization, it is important to know where and in what kind of searches you want to show up. Appearing in the top results in multiple domains takes a great deal of work and time.
So, know the amount of time on your hands and the level of effort you can put into it.
When starting out, it is wise to decide on a particular niche and then expand from there. Seek the help of top professionals in your niche as to what they search for to find people for a particular designation.
#2. Adequately and Precisely Craft Your Profile
Although it may sound superficial, crafting your profile professionally will be immensely helpful. Take the time to complete your profile. On Linkedin, profiles appear in order of significance or relevance in search results. An incomplete or partially completed profile loses that essence and thus has lower chances of emerging in top search results. This is why LinkedIn sends notifications to users advising them to complete their profile to a 100 percent.
Use LinkedIn’s search feature to search for different roles in your niche. Make a list of top profiles that appear in the results. Now go to those profiles and carefully study their common aspects. Understand what makes them unique and implement that in your profile.
One important element of a LinkedIn profile is the position title. Most recruiters search for candidates with the help of keywords related to the desired job title. So, it will be efficient to best use the 100 characters of space that LinkedIn allows for it. Mention both your previous and current job titles. Instead of putting in just the title, add anything and everything relevant to it. The more the appropriate word count, the higher will be your chances of winding up in top search results.
#3. Connect and Network
When it comes to search optimization on LinkedIn, one’s connections matter the most. When a user searches on LinkedIn’s platform, top profiles related to searched keywords make the results. But, if any profiles from your connections happen to contain the searched keywords, those profiles make the top of search result list. It is LinkedIn’s way to reconnect you with the ones you are familiar with, as familiar profiles are clicked on the most. This is why profiles that a user has frequently interacted with appear in their top search results.
The same goes for others. The more people have interacted with you, the more frequently you will turn up in their search results. So make it your habit to reach out to top recruiters and start meaningful conversations. Always be in touch with the ones you know, because the recentness of interaction matters too. Message your connections regularly even if it is just to say hello. Form new relationships by reaching out to others and accepting those who reach out to you.
#4. Use Keywords
One crucial aspect of search engine optimization is finding and using the most popular keywords. LinkedIn is a vertical type of search engines because it shows search results focused on the keywords put in the search bar. This is one reason to employ target keywords in one’s LinkedIn profile. Target keywords are search phrases designed to search for specific results. Using target keywords not only helps find better search results but also lets LinkedIn make target recommendations for you. So, try to insert as many specific keywords in your LinkedIn profile headline, summary and other details as possible.
Instead of making up your own keyword phrases, select them from suggestions on LinkedIn. The keywords suggested by LinkedIn rank high in popularity and thus, are more result-oriented.
#5. Add Your Location
For any organization, hiring local candidates is always cost-effective. So, when recruiters search for candidates on LinkedIn, location plays a huge role in their search. This is why it is important to add your location to your profile. Set it preferably to the location where you intend to find work. For instance, if you are looking for a job in New York, take a moment to change your profile location to New York. Thus, when a recruiter from New York comes searching for candidates, your profile will be likely to emerge in the search results.
#6. Upgrade Your Account
LinkedIn’s free account has its limitations. To experience the full potential of LinkedIn, it is essential to upgrade your account to a premium one. It may cost you some money, but to reach out to top professionals, form new connections and make your mark on LinkedIn, a premium account is a must.
LinkedIn offers immense room to grow, and by showing up in somebody else’s search, we give ourselves a chance to be discovered and develop with others. So, don’t rob yourself of that chance. Use the above tips and leave your footprints all over the platform. I hope you found the article helpful. If you have any doubts or opinions, please do let me know. I’d appreciate it. Thanks and good luck!